



Everyone's Kickstarter journey differs but Kickstarter is all or nothing platform; meaning, if I don't make my funding goal I walk away with nothing.
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Just because a Kickstarter does not succeed, it does not mean it was for nothing but it means you should go back to the drawing board and restrategize.
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Personally, I have yet to succeed at reaching a Kickstarter funding goal, but once I made it to my 4th campaign attempt I learned that success stories almost always have a big marketing budget.
Follow me through my journey of launching a well prepped attempt at Kickstarter and garner wisdom from my past attempts.

A. Storyboarding
12.10 Storyboarding for Problem and Solution
12.6 Storyboarding for Video / Meeting the Videographers
12.16 Writing the Script


Preparing the Flow and Big Vision
"Let's have a little Morgan Freeman voice over, an alter ego theme and Sci-fi fx."
"Haha, that could work."




Space Briefing for Cinematographer
B. Magic Show
12.1 Scouting Development Firms
12.2 Industrial Designer
12.2 Essential Hires
12.1 Early Wearable Designs

"Software hiring would kill our money early on."
"Agreed. It's a never-ending black hole."

"Where could we find funding for a hardware team?"
"The cost would depend on the fidelity of the prototype."

"We need some high quality images for the campaign."
"I'll hit up my friend Eric. He might be able to help us with that."
Dwindling down the early hires
We knew we needed just barely enough of physical product to put on a convincing show. We just did not have the money to show a full stacked product.
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Hiring an industrial designer was number one. Getting process pictures of the hardware development process would show evidence that we were more legitimate and that an actual prototype was in the works.
Catching Up Our Industrial Designer
Our Industrial Designer was officially on board and he needed some contextual understanding of use cases and functionality of the Titan Brace.








Preparing the Flow and Big Vision

PREPARATION
B. Marketing
Strategizing for Instagram
Consideration for Facebook Marketing
Email to Potential Fans and Champions
EXECUTION
A. Execution
Instagram for 35 Days
Filming the Footage
Editing the Footage
B. Staying on Course
Getting Help from Marketing Teams
Getting Camapign Feedback from Friends